I’m sure that by now you know that Branding is important. A strong brand means a strong logo, right?
Well yes, a recognizable logo is definitely one piece of your branding, but it goes a whole lot deeper than that.
A brand is an extension of you, an extension of your personality that is really the passion behind your business.
Whether you are a sales representative, a plumber or a health practitioner, you bring your personality, intelligence and passion to your company/practice every single day.
It’s important to pause for a moment to be sure that your brand represents both the aspects that you bring to your business, as well the benefits that your optimal clients will receive.
When developing your brand strategy, what did you think of?
• Who will be your optimal clients/patients?
• What will be the transformation that I provide? (people buy on emotion – often, who offers the greatest HOPE ~ whether that be health transformation, financial relief or some sort of benefit that will improve their lives)
• How much will I charge?
• What sort of packages will I offer?
• Who is my competition?
• How will I let them know that I am the expert in my field?
Your brand strategy continues to develop every single day. It is not complete just because you have a logo and some business cards.
Your brand is how you bring yourself to every single client or patient you see in a day. You are bringing your continued hope in their transformation. Most importantly, you are staying in your lane.
If you are a chiropractor, let your patients know your healing philosophy, and stick with it. “You have a cold, no you do not need antibiotics. Let me adjust you, remove the interference and let your body heal naturally.”
If you are a fitness expert, let people know your beliefs. “Cardio is great, but you also need to focus on strength training and high intensity workouts to keep your body surprised and working.”
If you are a nutritionist, don’t walk into your office with fast food. Promote a whole foods, plant based diet and actually do the same!
The most essential part of your brand strategy is actually following your own advice, and walking your talk.
Be the hopeful transformation that your clients or patients are looking for, and be the success story that you offer in your office. Tell your story proudly and know that you’re building trust in your clients/patients, and that is the best way to build a strong brand and become a recognized expert in your field.
In doing so, how do you think your clients/patients will respond? They will begin telling everyone they know about their ongoing transformation into better health/finances/fitness/etc and who is helping them to co-create their success.
Your company will grow significantly through the best means possible – a sincere referral via word of mouth marketing, all because you are following your brand strategy and continuing to do so every day.