16 May 2017

4 Powerful Principles Every Successful Chiropractor Must Internalize

Let’s be real. Some days are a struggle. Here are 4 powerful principles that you need to internalize to realize the magic of your days.

1. I can always improve.

You could be the best adjustor in your whole town and have a thriving practice and a loving family and a great team and the perfect dog, but there are always pieces of your life that you can improve. Yes, you can improve your adjusting. There is always something new to learn or perfect. You could pour more into your team, improve your leadership abilities, your communication techniques or your patience. You can always look at your mindset and see where you can adjust your thoughts to create more gratitude in your life.

OR maybe your improvement lies in your ability to say to yourself, I just need a minute. I know there are things that I can improve, but I just don’t have the bandwidth this week to work on it. I just need to get through the next few days in one piece and will be better next week. Be gentle with yourself because it’s not a race. Sometimes just showing up is hard, so just arrive with your whole conscious self and be your real self.

2. I persevere when I am frustrated.

Some days are hard. Some days patients quit care and your car won’t start.

But some days are magical. Some days your daughter takes her first step, you rock your doctor’s report, 8 people pay in full and things seem to be falling into place.

Put your focus on the good days that shine through and turn the hard days to a distant memory. Choose to persevere even when you are frustrated and the days will begin to become more and more magical. It is in these frustrating times that you learn immense lessons about life, family, practice and yourself, and can harness these learnings into becoming a more well rounded individual.

3. I choose to approach every situation with gratitude

Again, some days are hard. Sometimes it’s easy to get caught up in the day to day grind and you lose perspective about what we’re really here to do. Being mindful of approaching every day, and every situation, with an attitude of gratitude is essential to feeling fulfilled and satisfied at the end of the week.

It is in these moments of gratitude that we can see clearly about how our lives are unfolding. And if in any moment that you can’t think of something to be grateful for, just simply sit with your breath for a moment. How many people struggle for breath? How many times have you been out of breath and were so thankful when your breath began returning to normal? To have clear airways, to bring rich oxygen into your intelligent body to fuel your day and bring healing to others. Seriously! We are so gifted to have this life.

4. I love to care for my community and share the principle.

Again, some days are hard. Sometimes it feels like we just want to go home and stay there, but at the core of our being, we truly do love to care for our community. Sharing the principle of chiropractic and unleashing the miraculous innate healing power of the body is a gift to be cherished!

27 Apr 2017

At the end of your lifetime, what will you have to show for it?

Do you ever sit in your office after a particularly rough doctor’s report and think to yourself, “Why am I doing this to myself? These people don’t want my help.”

As a CA, I’ve been there, but behind the front desk. Speaking calmly out loud but screaming in my head, “What do you people not understand??!! You’re standing in front of me and you’re a ticking time bomb! You’re living on borrowed time, why can you not see that?!”

Which obviously makes me think that we missed something. We missed the connection point, we missed educating them in the way they needed to learn the principle, we missed a piece of the puzzle that they needed and now I’m letting them walk out of my office, heading for disaster.

But maybe that’s the way it’s supposed to be. We can’t save everyone, at some point they have to want to save themselves.

Which brings me to the real point of this story. It’s easy to waste your life chasing things that bring you pleasure, but a truly magical life is one that is spent doing amazing things.

Sure, we all want to live a life free of stress and struggle, and experience the instant gratification that means different things to different people – from over-eating and over-sleeping to Netflix marathons, sex addiction, alcohol, or ice cream to the sweet bliss of having absolutely nothing to do (which is now an extinct idea dating back to 1996), but the idea is that you could have a pretty enjoyable life chasing things that bring you pleasure and spending hours of burnt out time watching television with no cares.

BUT who really wants to spend a life with no deep fulfillment?

The time will pass anyway, and at the end of my lifetime, I want to know that I helped others in an impactful way, taught them how to live a life of real health and quite literally saved lives.

BUT a life of deep fulfillment can contain a great deal of struggle to make great things happen. And that’s okay. It makes the overarching theme of your life so much more exhilarating – as you’re watching the difference you are making in your community come alive – and that is the best gratification that you can find.

It is these moments of stress and strain and struggle that you can sometimes experience that illuminate different parts of your consciously chosen path. The fact is that yes, you are on the best path of life anyone could ever be on – offering health and healing to those who are suffering.

Just know that at the end of your lifetime, you won’t have just amassed a few hundred thousand hours of television and web-surfing time, a leased Mercedes and last season’s wardrobe, you will have had a thriving practice, filled with hundreds or thousands of educated, principle-driven patients who know the value of their health and take steps every day to preserve and optimize it.

That is a great way to spend a lifetime – because the time will pass anyway!

13 Apr 2017

Are you Staff Savvy? Do You Consciously Bring Out the Best in Your Team?

How is your staff? Really, how are they?

Do you know if they are functioning at 50% efficiency or have you been able to identify their skills and helped them hone their position into 100% power?

Your staff is the absolute backbone (seriously, the spine, the nervous system, the whole thing!) so it’s time to take a few moments to really consider who is on your team and how you can help them become everything they (and you) want them to be for the role they are in.

Of course, you can easily identify the extrovert – likely your Lead CA who is chatty, organized and the life of the conversation.

Or maybe she’s not. Maybe your front desk CA is quiet and a little more subdued and you can tell that she is just a little bit afraid to make a mistake.

It’s time for you to help her feel comfortable in her role so that she can bring everything she has to the position and to your patients.

For example, maybe all she needs is some extra script training on each day’s processes and she will spark her confidence and settle into her role.

Or maybe she needs a standing desk so she can look patients in the eye and feel like she’s on their level, rather than having them peer down over the desk at her.

Or maybe she just needs a little more verbal acknowledgement from you saying that she is indeed doing a fantastic job and the office wouldn’t function without her.

Find out what your staff needs from you to be able to really excel at their position, make them feel comfortable in their daily tasks and build a long term, valued staff member.

Maybe what they need is the opportunity to go to a seminar, workshop or regional training event so they can really see the scope of the philosophy and principle of chiropractic on a more grand scale, where doctors and staff are fired up about saving lives and changing our communities.

Make time to connect with each of your staff members and develop a positive relationship with each one of them, find out what makes them tick and then let them fly with it!

If one of your staff members is fired up by fitness, ask him/her to lead a fitness seminar, or weekly workout or incorporate that interest into his responsibilities. The same can be said for someone who loves nutrition or cooking – give him/her their own cooking class on a Saturday morning seminar and let patients learn from your staff.

Don’t ever underestimate the knowledge, wisdom and education that your staff bring to your team. Yes, they may not have D.C. behind their name, but they may have a whole life of learning and experience that they are so excited to share, and your patients will be thrilled to learn about.

Create a team atmosphere, where it is well known that you each share different talents, skills and interests, and begin to develop opportunities to let your staff shine. Your team, your practice and your patients will be so happy you did.

30 Mar 2017

Are you educating or inspiring? What vs. Why

Yes, your community must understand chiropractic and what it is, and that we adjust the bones to take pressure of the nerves so your body can heal and function at 100%, and that young children need to be checked because they fall many times when learning to walk, not to mention potentially traumatic births and the toxins they are exposed to at a young age. [How boring was that?? …All answering what, what, what] Now, what if we inspired instead of just educated? It might look like this… Did you know that if your bones shift out of alignment by even 1 MILLIMETRE, it puts massive pressure on your nervous system which inhibits your body from allowing you to express 100% health? Would you like your body to heal from diabetes, high blood pressure, depression, allergies, asthma, aches, pains and migraines? Your nervous system must have free flowing information from your brain to make that happen. What about your children? Did they arrive into this world by having their head and neck pulled on by a well-meaning doctor? And I bet like most children, they have fallen about 2000 times learning to walk, so they definitely need to have their nervous systems checked to be sure they are expressing all 100% of their health. ____________________________________________________________________________ The words you choose to use when talking to your patients can either be purely educational (and somewhat boring) or they can be descriptive, inspiring and exciting. Let’s start inspiring our patients to respond with Yes, I’d like to express all 100% of my health! Yes, I’d like to heal diabetes! Yes, I need to have my kids checked!! Many times the language is literally just switched from answering the question WHAT to answering the question WHY. ‘Why’ answers can be inspiring and really anything imaginable. Whereas ‘What’ answers tend to be a little more routine. For example: “What is Chiropractic?” Moving the bones, innate does the healing. “Why are we getting adjusted?” So we can have a baby. So I can prevent a heart attack. So we can lower your blood pressure. There can be lots of WHY answers, but we know they’re really all the same – teaching your patients that they can express 100% optimal health! Focus less on facts, features and information and begin to find a way to create the motivation for your community to make an appointment to get checked because of whatever reasons are important to them. Let them understand and appreciate on an emotional level why they are taking action and the positive outcomes awaiting them. Use all of the tools at your disposal to connect with your audience – whether it be online, in your office, at community events or tradeshows, and be sure to create the inspiring action-taking conversation by highlighting WHY your patients get adjusted instead of simply WHAT getting adjusted means.
23 Mar 2017

Stop Telling Your Audience What They Need

Don’t we all like to talk about ourselves? Our thoughts, opinions, experiences, ideas… Let’s harness this desire to talk about ourselves to encourage our patients and potential patients to open up and let you in on what they are thinking, what they need and what they are experiencing. In this way, we can learn an immense amount about our specific audience and we become more able to first of all connect with them on a much more personal level, even if it is online at first, by being able to craft content that they want to read, provide information that they are looking for, and create articles that they will find helpful.

So rather than telling your audience what they need, how you can help them, what products you offer, what services they should try, start asking them about themselves!

Most people will be more than happy to join in on the conversation, and answer your questions. Especially in a Facebook Group where there is a little more control over who is in the group and the dynamic that is created. Here are a few ideas as a jumping off point to get some conversation started. It’s always nice to pair this conversation with a graphic, so that it gets people’s attention. • What struggles are you experiencing today? • Do your find yourself in pain by mid-day? • Are your children always bringing the latest sickness home from school and spreading it around the family? • Are you at a loss for finding delicious, healthy recipes to make for dinner? • What makes you the most stressed out? • If you could have one super-power for the day, what would you choose? Find a way to bring the conversation back to how you can help them, once you start getting some replies. Even if you have to ask some of your friends and family (with different last names!) to start commenting on your posts for the first little while until people are comfortable sharing online, it’s a great start to open up the communication lines with your patients and potential patients. Questions are also very important when you are meeting patients at trade shows or in your office for the first time. When people talk about themselves, and you are an active listener, you let them feel heard, understood and important. This is one of the best ways to create rapport with a new patient, and really make them feel like you care. And actually listen. Nod your head in acknowledgement, repeat back some of their answers and then ask further questions if need be. Take notes and follow up on any changes at subsequent appointments. Make conversations with patients actually be about the patients. Let them tell their story and make sure they feel understood. This creates a great deal of loyalty right from the start. Of course you have a multitude of information to share and education to provide, but at least at the beginning of a working relationship, it is most important to Ask than Tell.
17 Mar 2017

Creating Your Own Luck in Business

Do you ever wonder what it takes to be successful in business? Do you think that the Luck of the Irish could help you get ahead? There is definitely could be an element of luck to being successful in business, as there are many pieces of the puzzle that need to fall together properly, but generally speaking, you can create most of your own luck!

Here are our 5 Luckiest Tips to Being Successful in Business:

1. Be Authentic

Be who you truly are. When it comes to your personal and public brand / persona, it will be very difficult to be someone you’re not, for the next 20 or 30 years. Be who you are and own it. People can always see through those individuals who haven’t claimed their personal power and developed their outward self from their innermost authenticity. Be real, be you and never apologize for that.

2. Put Yourself Out There and Meet New People

Attend community events, get involved with hobbies that you like and create space to meet new people. I would say go to networking events, but we know those have a bad wrap. But still, many people find much success at these events, and if you have friends or colleagues who are part of a great group, get yourself an invitation and see what it’s all about. You might actually enjoy it!

3. Step Out of Your Comfort Zone

What scares you? Like really makes you sweat? Do it. Plan a community event and invite your whole town to a health seminar that your team is running. Rent a hall and advertise it everywhere you can. Create local partnerships and invite them to attend as a mini tradeshow during the breaks and before/after your seminar. Have your patients bring their friends and family and help you advertise it at their workplaces. Discuss the most pressing issues on health and wellness today and educate your community. Book new patient exams on the spot, as they now understand the principle of chiropractic and are the hottest leads ever! Or do something else that scares you that is unrelated to your profession. Step out of your day to day routine and get uncomfortable!

4. Invest in Your Personal and Professional Growth

Yes, you’ve been out of school for years, but what are you doing to keep learning? Whether it is a weekend away at a meditation retreat, raw cooking workshop, yoga intensive or adjusting seminar, do things often that allow you to grow and develop as a person and a chiropractor. Your spouse, family, team and patients deserve the best you possible, so devote time to yourself and your own development.

5. Spend time in Meditation, Visualizing and Goal Setting

How will you know if you were ‘lucky’ (ie successful) if you haven’t laid out a plan to create your success… or identify it? What does success mean for you and what are the steps you are going to take to realize it? How is this year going to be different than last year? What are your commitments and how will you follow through? Spending time visualizing your path and meditating to clear the way are excellent ways to create the changes you’d like to see in your life.

Bonus – 6. Have Fun!!

When is the last time you went out, kicked up your heels and had fun? Find something you love to do and do it often. Whatever that is for you ~ dancing, yoga, hockey, soccer, painting, arts and crafts, karaoke, going to the movies ~ give yourself the freedom to enjoy it more often. As hard as we work, it is so important to give ourselves time to relax and enjoy our lives. Have fun!!
10 Mar 2017

A Letter from One CA to Another. Give This Blog to Your CA.

Dear Beloved Chiropractic Assistant, It’s Jo-Anne here. I have been a CA since 2009. I worked inside the clinic as a front desk CA a technical CA for three years and have been a patient outreach specialist for the last several years. (I also have a degree in Communications, diploma in Advertising and Marketing Communications, diploma in Natural Nutrition and I run two companies.) I understand how you feel. It can be extremely overwhelming to be the go-to person to run absolutely every part of the office, other than actually adjusting! There is no time during a shift to bring any personal pieces into the office because you have to focus on the patients that need your attention during adjusting hours. You have to get really good at dropping all of your emotional bags at the door and bring your best self to your team every day. This is super important, because your patients are dying. They literally are.

Every single person who has a subluxation is taking time off of their life – whether that is actually time on the longevity clock, or time from the enjoyment of their day to day life – because they are struggling with health issues.

If your office takes x-rays, you’ve seen some of the terribly damaged spines that somehow walk into your office. Even 1mm (one millimetre!) of misalignment is causing disease in the body. So it is up to us to educate our patients about the importance of getting adjusted regularly to reverse subluxations and correct a damaged spine. The doctors tend to have limited time with the patients while they are adjusting, but we are an added touch point, that when used effectively, is extremely powerful in leading our patients into health.

I want you to become a wealth of knowledge on all things health and wellness, and be a beacon of light for your patients who are lost in the medical field of cutting, burning and poisoning us ‘back to health’.

Be confident in your knowledge, because there is a great chance that you know more than they do! Even if you are new to your career, your doctor has spent time training you and teaching you about chiropractic and health. Use all of your resources to learn and be able to promote real health. A great resource is our sister site, www.FamilyHealthAdvocacy.com where we post new blogs on all things health and wellness, every day!! Use these articles to share in your office – print some out and leave them on the chairs in your waiting room, and share them to your Facebook Page, Twitter feed and other social media networks. This information is meant to empower you with information that you can then teach and share with your patients. Become a confident expert and your patients will become loyal health warriors excited to share what they are learning with their family and friends. I also want you to honour referrals like gold. Both the referring patient and your new patient. The whole point of chiropractic is to bring our communities to real health, so the more patients you have in your office, the better!! New patients do not mean more work on top of your already growing to-do list. New patients mean that your hard work is paying off and you get to save more people. Because, as I said, our patients are dying and need to be under care, need to learn about their health and need to get their lives back!!

One CA to AnotherI am so grateful for each and every one of you, for being a great support system for your doctors and your teams, to bring real health to your community.

In gratitude and health,


23 Feb 2017

Content Marketing Success: Why Answering Questions Sells.

If you were about to be potentially exposed to a whole new profession, or paradigm of health, you would have many, many questions. For example, if we are meeting new patients for the first time, sometimes it is easy to forget how little they may actually know about their own health and about various health options that are even available and how you can help them. If you are an amazing communicator and can fully explain to every patient that you see, both in words and nonverbally, that they are in the right place and will find their health again, that’s great! However, each patient sees the world differently, brings many different experiences, conditioned beliefs, fears and apprehensions to their first appointment, so it can sometimes be tricky to be all things for all people. Over time, new patients begin to realize that they will find their health again once the pressure is taken off of their nervous system, but at the beginning of their care, some patients can potentially feel like they are trusting blindly. This lasts until they are more comfortable with you, have a chance to learn more and can really cement their own beliefs about real health and healing.

So it may be nice to provide a piece of content for each patient to take home that answers the most pressing of initial questions to quell their fears between appointments and before heading your full report and receiving your recommendations.

Your patients may not think of all of the questions they have at their first appointment, not that you would have time to answer everything during an initial examination anyway. But the more they think about their experience later on, and feel excitement at the potential of healing and feeling better, many more questions can arise. This piece of content can also be successfully used to educate new patients before they even get to your office, so they can become more educated and ready for new information. Of course, you have plenty of information available on your website, but for some people, it’s not until the questions are actually posed for them that they may be able to realize the actual question that has been circling in their mind. When the questions are laid out for them, and they can think in the first person, it helps them to feel empowered and comfortable with the direction that their care is going. Even if the answer is ‘there is no way to no the answer to this until the doctor has gone over all of your examination results.” That is a conclusive answer, and puts the patients’ questions to rest because the answer is personally customized to their situation. • What is Chiropractic? • How can it help me? • What conditions can it heal? • Does it hurt? • How long is an appointment? • How long will it take until I feel better? • Do I have to keep going forever? How much will it cost? Compile your list of questions by thinking back to all of the questions you are regularly asked at your office. Part of the role of marketing is to educate your patients so that they can make informed decisions. Be sure to produce this Q and A sheet on your office letterhead or have it designed to match your branding. Everything that leaves your office should leave no confusion that it is your brand, your office and your expertise.
14 Feb 2017

Fall in Love with Your Practice

We all have those weeks that seem to drag on and feel overwhelming, out of control and like you’re just trying to keep up with the chaos. But if these issues have become a common part of your practice, it’s time to assess what is actually going on, and how you can begin to fall in love with your practice.

So, in celebration of Valentine’s Day, Here are 3 Tips to Fall in Love with Your Practice:

1. Assess how you spend your time.

What are you doing all day? What are your adjusting hours? How do you spend the majority of your time?

Here is how you should be spending your time:

ADJUSTING. and Patient Care.

That’s it!!! You should walk into your office (at least 30 minutes before your shift) to mentally prepare for seeing patients, catch up with your team about patient care, events that are happening and THAT’S IT!!! Your team should be taking care of absolutely everything in your office for you. You should not be involved with scheduling, creating care plans, setting up payments, decorating your office for events, insurance billing, calling patients to remind them of appointments, or any other type of administrative duty that an active office needs to do to run smoothly. Your team should be trained to take care of all of these details, and give reports to you every week or every month for your review. Don’t get me wrong, you still know exactly what is going on with every aspect of your office, but you don’t personally complete each function. This relieves a great deal of your stress and frees up a great deal of your day to concentrate on caring for your patients and spending time with your family.

2. Team Training is Where It’s At

Your team should function like a machine. Every part knowing exactly what the other one is doing and saying, and when. Train weekly on various topics that your office encounters. Run mock patient exams, arrivals and financials until it is so smooth, you are all comfortable with it. Choose a topic each week that can be improved upon (not as punishment, but for everyone’s personal growth) and make it a positive atmosphere where you work together to learn and develop your skills.

3. Lead a Team That Genuinely Enjoys Being Together

Patients are very conscious of the dynamic between your staff and you, and they want to feel comfortable in an office that is happy, organized and where they can see that you all genuinely like each other. Each of you need to consciously bring your best selves to the office each day, and leave the baggage in the car. Of course, some personal issues end up being dragged in, but it’s important to be mindful of each other and know what is happening in each others’ lives to offer support and a hand if needed. Be the leader!! Sometimes it’s easy to ignore various pieces of the human dynamic, but it’s important to identify issues before they become problems with staff members and work to find solutions together. Decide as a team that the most important aspect of all of your roles is patient care, and part of that is creating a wonderful atmosphere to work in and be in. You spend a great deal of time together, so it’s important to build a strong family dynamic where you all know you are on the same team and support each other no matter what. There are some days where you want to pull your hair out, but you should all want to do that together!! Not because of each other. Following these tips will make your office run much more smoothly, reduce your stress and give you the space to fall in love with your practice. And in having more freedom in your practice, you will also fall in love with your patients – which is what it’s all for anyway!
03 Feb 2017

When New Patients Come in the Front Door, Close The Exits!

So you’ve just had a successful event and you’ve booked several new patient exams. Obviously, you’re thrilled at the thought of saving more lives and expanding your practice.

However, in the past, it has always seemed like when you’ve had an influx of new patients, you’ve had several patients exiting.

Why is this?!! Well, you’ve opened the front door, but you’ve left the emergency exits open. This revolving door has got to stop!!! Just because you have new patients to focus on should never mean that your existing patients should take a back seat. The only time that new patients take precedence over existing patients is at their check in and check out. They should have the full attention of your Front Desk CA, to ensure that they are comfortable in what can be a very loud, busy office. What are you doing to ensure that you are offering the best care possible and closing all of the exits out of your office?

It’s all in your mindset.

Are you ready to adjust more patients? Are you comfortable with your office getting busier? Can your team handle the influx of more responsibility?

Are your processes and procedures in order so that you can experience growth and expansion in your business and feel comfortable?

If not, it’s time to make some changes!! We’ve talked about training, but we need to talk about it again! Are you training regularly with your team to make sure that you can handle new patients?

You should be training for the practice you want to have, not just the one you have now.

1. Read books that talk about building a powerful mindset and follow the practices described. It’s incredible how small changes in the way you think and respond to situations can have a major impact in your success in practice. 2. Are you taking care of yourself and following the recommendations you offer to your patients? Are you exercising regularly and eating a healthy diet? 3. Are you taking time each morning to centre yourself with meditation or goal writing? 4. Do you have the support of your family and friends? It is integral to have a circle of support for you to draw energy from when you need a little boost. 5. Are you making time to listen to your team, make changes to your processes as necessary to ensure that your office is functioning as smoothly as possible? It’s critical to be sure that your team is all on the same wavelength to act cohesively. 6. Are you spending time in the Green Books to continually surround yourself with the Principle and Power of Chiropractic? 7. Are you getting adjusted regularly? You will be in practice for a very long time, and we want you to enjoy it. It’s time to put into practice the pieces of the puzzle that will help you to grow and develop over the long term to be able to thrive in a successful practice and save so many lives in your community.

© 2019: 3S Systems Inc.

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