We’ve talked about how important video is – but we need to be sure we’re doing video the right way!
Video can be super powerful to take you from here to there, but it can also take away your credibility if you are unknowingly making these mistakes.
Here we review the pieces of the puzzle that make a great video, and how to be sure there are no credibility blind spots on that video.1. Um, what are you saying?
Stop with the superfluous filler words! No more ‘um’, ‘you know’, ‘sort of’, ‘uh’.
Fillers extinguish passion.
“We need to, uh, examine your spine for subluxations, because it can sort of be the cause of your health issues. We just kind of need to see where these misalignments are so we can um, find out how we can help you.”
Examine your speech and eliminate these non-meaning, filler, credibility-killing sounds. If you struggle to not say um, or start a sentence with um, just close your mouth. Literally. Just pause and wait for the real start of your sentence to appear and then start speaking. Take that moment to gather your words and use every single one of them with intention.
2. Be aware of and stop nervous habits!
Check yourself for extraneous movements – jiggling your knee, bobbing your head, shifting your weight. This excessive fidgeting is a self-comforting behaviour and sends the message that you are uncomfortable in this situation.
Have a staff member or someone you trust help you the first few times while filming to alert you if you are fidgeting or moving unconsciously. You want to send the subconscious message to your viewers that you are the expert and they need to hear and understand what you are saying!
3. Self Commenting
It’s easy to overreact if you make a mistake, by saying “sorry” or by making a joke “no more coffee for me!” or by shaking your shoulders as if to say you failed. It’s easy to trip over a word or get tongue-tied, so simply correct them and move on.
4. Are you telling me something or asking me a question?
Where are you placing your upward vocal inflections? Be confident in what you are sharing and make clear statements that end with a downward inflection.
It is common to put an upward inflection when you are nervous or feel overwhelmed with all of what you are saying, so listen to yourself in your rehearsal and daily speech to be sure that you are expressing yourself as a confident communicator who is an expert in your field.
5. Don’t make yourself smaller
It is easy to feel intimidated when you have a camera in your face, and this can translate into pulling your feet closer together, tucking your arms to your sides and speaking softly. This doesn’t serve anyone!!!
Be sure the camera angle captures your best self. Stand tall, feet at shoulder width with your shoulders back and head high. Stand with confidence and balance your weight on both feet and speak with confidence, because you are the expert!