Here you have it – how to write a hot blog post that Google loves! First of all, you have to understand that blogging is an inbound marketing strategy that works. You can generate qualified leads through blogging IF you produce high quality content. You can create generic, light pieces that fill your website, but they will not bring you the traffic that you need to develop high rankings on Google. There is a system that works, you just need to implement it. To rank well in Google, you need to blog on a consistent basis to build your brand, reach your target audience and improve your search engine ranking.