08 Mar

The Ultimate Guide to Writing Blog Posts That Rank High on Google

Here you have it – how to write a hot blog post that Google loves! First of all, you have to understand that blogging is an inbound marketing strategy that works. You can generate qualified leads through blogging IF you produce high quality content. You can create generic, light pieces that fill your website, but they will not bring you the traffic that you need to develop high rankings on Google. There is a system that works, you just need to implement it. To rank well in Google, you need to blog on a consistent basis to build your brand, reach your target audience and improve your search engine ranking.

1. You need an awesome headline

It is the very first thing that people see, often from a social media feed. Make it catchy and relatable to your audience. What are they struggling with? What do they need? How can you help them? Catch their attention and get them to click!

2. Find a graphic that can’t be ignored

Use a graphic that your audience simply can’t pass by without clicking. Pictures and graphics have a great ability to say things that words can’t – so harness the power of imagery and use it to your advantage.

3. Introduction

Your intro is another hook to bring your reader in. This will be used as the information that is dragged into your social links when posting, so make sure it is interesting and encourages your reader to click to read more.

4. Lead In

After your intro, use a catchy segue into revealing your main points. Keep your reader’s attention.

5. Your Main Points

Now is the time to elaborate on your main points and create the education or inspiration that your blog post is meant to do. A blog is not a college essay, your reader does not need an extra paragraph to reiterate what you said, nor does he/she want to read mountains or additional detail to over-prove your point. Readers want clear, concise information brought to them in a respectful way. Assume that your reader has some previous background knowledge, but the information you are currently presenting is new. Go into enough detail so that your information is understood and absorbed, but not so much that the reader closes your tab! Use enough background evidence or cited studies if necessary, to make your point clear.

6. Your Conclusion

Wrap up your blog with a final dose of recommendations, suggestions or ideas and invite your reader to make the changes that you are discussing. Or invite them to do more research or invite them to make a purchase or inquire for more information. Make your call to action and provide the necessary information for them to follow through.

7. Invitation for Feedback

Build a community for feedback from your readers and offer space for comments and questions. Be ready to moderate and respond to comments. A simple “What do you think? can open up the conversation nicely.

8. Like and Share

Ask your readers to like and share your content with their social networks. Be sure to have your social buttons installed at the bottom of your posts to encourage sharing and support of your content! Follow these steps to write a systematic blog post that Google loves, and this will help to have your content ranking high in no time!

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