You Have a Facebook Page, so do you really need a Facebook Group too? The answer is probably yes – depending on what your goals are. Facebook Groups are amazing tools to create patient connections and to build community in your practice. They are especially functional to use when you are running various programs within your office that have a dedicated purpose, such as: • Shred 10 (shred 10 poor habits for 10 days / or shred 10 pounds) • Exercise ideas • Recipe Exchange • Mindfulness Motivation Choose a name that people will understand right away so your group is easy to find on Facebook search and your audience will instantly know that your group is for them. Before you start adding people to your group, be sure that you have uploaded lots of juicy info that will draw people to your group and entice them to stay. If it’s a Shred 10 group, inspiring people to kick unhealthy habits, you can share images of patients who have had great transformations, post testimonials and inspirational quotes and content. Make sure you have documents uploaded that explain specifically the changes that the Shred 10 involves, so they are not confused. And then start inviting your patients to join your group! This can be done in your office, as well as online. You can also advertise the group on your Facebook page, for those who want to join for a specific program or goal to reach.