It’s time to grow your online following. Your patients want to hear from you, so give them educational content that is interesting and engaging. No one wants to read content that drags on and on. Write or share articles that are concise and get to the point. Write about relevant topics that are currently in the news media or are making headlines in your community. Bring a fresh spin to old information by bringing your personality into your writing. Have you created a Facebook page yet? What about Twitter? Instagram? LinkedIn? Decide which social media vehicles fit your practice, your personality and your patients the best.