SEO is a term that is thrown around daily, but do you really know what it means? And how it can help to improve your search ranking and ultimately your practice? Here, we break it down for you…
What is SEO?
SEO is Search Engine Optimization. It is a marketing discipline that focuses on growing your website visibility through organic (non-paid) search engine results.
SEO helps to improve rankings, drive traffic and increase awareness about your website. It is not just about the technical side of the web, but the people side too.
By optimizing your SEO, it automatically optimizes your site for your human viewers.
Many of the factors that affect the quality of your SEO are directly related to how human viewers would be experiencing your site.
For example, the more relevant information you have on your site, the better. Search engines compare the viability of your keyword with the information on your site and this can contribute to your optimization. For example, when you have relevant information that your audience is searching for, they spend more time on your site, letting search engines know that there is quality information there, that is worth sticking around for.
It also indicates that there hasn’t been an issue of click bait or bait and switch with minimally relevant information on your site.
Why Does Your Site Need to be Search Engine Optimized?
Search engines are smart, but they need a bit of help. By optimizing your ‘findability’ it enables search engines like Google, Bing, Yahoo, etc to more easily find your page to show it to people who have searched for something related to your offerings.
For example, by being able to target your traffic and bring them to your site can mean all the difference for your exposure.
Search engines also help to rank your website, and place your content where your readers are more likely to find it – at the top of the page.
Today, Hundreds of Factors Affect Search Optimization
Search engines generally assume that a page that is popular (has many visitors per day) or has lots of information on it, that it must be a valuable page and is ranked highly.
There are also algorithms, or mathematical equations, that are updated very regularly by the search engine engineers to maximize the search relevance of a particular page.
These can include domain level link authority features, page level keywords, content value on the page, keyword relevance, social metrics, user usage, traffic query on page, keyword usage, and hundreds of other factors.
So you can imagine that it is very difficult to find the exact equation to have the best possible SEO.
What is the Easiest Way to Improve my SEO?
Create a website that your audience will love. Create content that is relevant to them, that is engaging and keeps them on your site for an extended period of time. Educate them, empower them and encourage their return.
Use keywords that are relevant to your content and relevant to your audience’s searches.