Have you begun to implement the 2 Tweaks that we chatted about last week to boost your traffic? If you need a refresh, check it out here…
So now that you’re thinking about how you’re going to split up your products, services and practitioners into separate marketing strategies with their own dedicated landing pages and advertising streams, it’s time to take it a step further.
It’s time to fall in love with video.
Video can be you chatting with the camera and your audience about a topic that you are focusing on that week. Or it can be a powerpoint put to video or an iMovie set up with graphics rolling. These get great views and shares, especially when there are captions narrating the story while it rolls through. People tend to watch videos that pop up on their newsfeed while they are waiting in line at the grocery store, on the subway or during other times that they can’t turn on the volume. So don’t lose a viewer by not captioning your video, simply because they can’t use the volume when they see the video pass by.
Your video can be educational, inspiring or thought-provoking. But most of all, it must be entertaining. Is this video something you would want to watch to the end? If it is, that’s awesome, send it to press! But if not, rework some of your details. Add better graphics, let it roll more quickly or slowly to follow properly, keep in mind who your target audience is, and what content they are looking for.
Remember, the content we create is never about us or for our benefit. We must always think about what our target audience wants to see, what they need to learn about and what you want them to be lead toward.
Our next step?
Boosting web traffic with live video!
I know, it’s totally scary to think about recording live and really putting yourself out there. Talk about going outside your comfort zone. But people love liv video, simply for the reason that you are being real and anything can happen!! There are no cut and re-edits, or time to prepare on the fly. It is just you and your thoughts chatting with your audience and it can be a great way to connect with your audience.
Be sure to reference something going on on your website, such as a 20% off sale on your products, a new free e-book available for download or new recipes posted. Send people to your website to boost your traffic. You will of course also build organic traffic without encouraging visitors to go to your website, simply because your audience wants to learn more about you. But I think it’s always best for a little encouragement from you to fulfill the intentions that you set for making a live video in the first place.