What are you doing to make sure that your website is ranking the best it can? And why are rankings important? What is a ranking? A Google ranking is how well your website can be found and indexed – and the best rankings end up at the top of the produced list when someone Google searches keywords that are relevant to your site. Google uses up to 200 ranking signals to rank websites. Here are a few of the signals that have the biggest impact, that are important for you to focus on.