“Life moves pretty fast. If you don’t stop and look around every one in awhile, you could miss it.” Ferris Bueller was right when he said this infamous line. And it is still very true today (over 21 years later!). While life has been moving pretty fast, it has extended that speed to the online world. Now, it’s no longer enough to create amazing content and write educational blog articles for your website, you now have to take that content and transform it into video. And because life moves pretty fast, no one has time to watch a long, drawn out video. The best videos are short (less than a minute) and have a lot of nicely designed subtitles to portray to majority of the message. Most people tend to watch videos on their newsfeeds as they are scrolling through, without clicking the actual video to allow the sounds to come on. So be sure that your video tells the story in words on the screen, as well as with descriptive images to have your message be fully received and appreciated. Bueller, Bueller, Bueller, Bueller…… (I just couldn’t resist!) So after spending time creating a video and adding awesome subtitle designs and finding cool images, you are going to want to use it repeatedly across all of your social media vehicles. First, you should post the video to YouTube to garner as many hits as possible there, and be sure that you have actualized all of the monetization avenues available on YouTube. You can then share it to Facebook, Twitter, LinkedIn, and any other social sites that you frequent. All of these views will count toward your YouTube total watched counts. For Instagram, you have to upload the video itself to the platform, as it is not equipped to accept shared posts from other links. Share, Share, Share, Share…… And then share this video widely with all of your networks, groups, friends, pages and ask you team to share it with their circles as well. Obviously the more views and feedback you receive, the more you will know what content your audience is looking for in the future. Be sure to keep that in mind when you are producing content. It’s not always about what you want to say – it’s usually about what they want to hear. It’s important to create video content often, to be able to connect with your specific audience on a regular schedule and leave them excited for what you will be producing next. Be sure to create a blog post on your website for each new video and share the link from YouTube, to keep up with your SEO efforts. And of course, continue creating written content for your blog as well, because this is a major aid to your SEO mastery. Once you have created several videos, you can use them on a loop in your office, to educate the patients who have missed your video online, or for those patients who maybe don’t have access to the internet. You can also use the videos as part of seminar presentations, to send to referrals, and for your patients to share with their extended families, as a tool to further educate your community. Videos can be a lot of work to write, create and bring to life. It’s important to give them as much active life as you can through your various social sites and to repurpose them in any way you can.